Yogi Bear's Jellystone Park (TM) Camp Resorts

yogibear_09
Investment Info
  • Startup Costs
    $100,000 - $2,000,000
  • Cash Required
    $200,000
  • Net Worth Required
    $400,000
Company Stats
  • Year Founded
    1969
  • Franchising
    1969
  • Locations
    84
  • Franchisees
    60

Who We Are

We work with REIT’s, current campground owners, and prospective franchisees on building, improving, or buying existing campgrounds. We are considered destination campgrounds, and not just a place to sleep. Jellystone Park Camp-Resorts have a reputation for excellence not only in the outdoor hospitality industry, but with their guests as well! The high quality of the Jellystone Park brand combined with the popularity of Yogi Bear make our group of camp-resorts among the most competitive, successful and popular in the industry. With this in mind, we have developed the following mission statement: “Yogi Bear’s Jellystone Park Camp-Resorts are dedicated to providing each guest with a quality camping experience in a clean and entertaining environment."


Why Choose Us?

The Family Market
Jellystone Park is the only campground chain in the United States focused solely on the family demographic. Other organizations have recently realized the potential for marketing to families, but we have been doing it for nearly 50 years. This experience, along with the uniqueness of the Yogi Bear and Jellystone Parktrademarks, offers a special niche unmatched in the camping industry.

Franchisee Benefits

  • Capture the family market with a widely-recognized and trusted brand – Yogi Bear
  • Proven, comprehensive and proprietary training
  • Operational and marketing support that has brought success to other operators
  • Ability to increase store sales with access to a quality line of unique and high-profit licensed merchandise
  • Share in the experience and knowledge of Jellystone Park owners and operators in a cooperative – not competitive – environment.
  • Keep your independence as an entrepreneur.

Tools & Support To Strengthen Your Business

When you partner with Leisure Systems Inc., your business will benefit from over 45 years of campground experience. We have a seasoned staff who is ready to assist your transition through training, consulting and resources. In addition, you have access to the knowledge and advice of 80 other franchisee owners and operators.

yogibear_10Training

  • Certification and Management Program (CAMP)
  • Caring About Recreation and Entertainment (CARE)
  • NSPF Certified Pool Operators (CPO) Course
  • Spring Meeting
  • Symposium & Trade Show
  • Operations Manual & Resource Material
  • Jellystone Park Online University

Merchandise

  • Warner Bros License
  • Product Variety – Over 500 Custom Items
  • Support
  • Detailed Merchandising Guidelines, Suggestions and General Retail Tips

Operations

  • Business Plan
  • NPP (National Purchasing Partners)
  • Vendor Relationships
  • Proprietary Reservations & POS Software
  • Franchise Assessment Review & Recommendations

Campground & RV Resort Marketing

  • Campjellystone.com
  • JPKid.com
  • Social Media
  • Book JP
  • Advertising
  • Public Relations
  • Directories
  • Promotions
  • Email Blasts
  • Gift Card Program

To assist your marketing efforts, we provide:

  • Guest Research Survey
  • Customer Care
  • Costumes
  • Tradeshow Stanchions & Bags
  • Graphic Design Services
  • Website Analysis
  • Social Media Assistance
  • Newsletter
  • Yogi Bear & Friends Artwork and Photos

Next Steps

Thank you for your interest in the Yogi Bear’s Jellystone Park franchise opportunity. Are you ready to start the conversation? Fill out the form today!

John Francis

With more than twenty-five years of hands-on experience in the franchise industry, John Francis has served as a franchisee, franchisor, investor and Board Member for organizations such as Sports Clips, Office Pride, Seva Beauty and the International Franchise Association. John's exposure to franchising began when he was just a child in his family’s hair salon system, "The Barbers," which was the 1,000-plus unit organization that franchised the brands Cost Cutters, City Looks and We Care Hair. He later joined the family business, playing a major role in the integration and merger of The Barbers into Regis Corporation in 1999. Today, John shares his perspective and expertise as a consultant, advisor and keynote speaker to help franchise professionals “see what they don’t see” and achieve their highest levels of success.

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