ASP - America's Swimming Pool Company

Investment Info
  • Startup Costs
    $85,000 - $110,000
  • Cash Required
  • Net Worth Required
Company Stats
  • Year Founded
  • Franchising
  • Locations
  • Franchisees

Join The Nation’s Most Recognized Swimming Pool Franchise


ASP - America's Swimming Pool Co., the Nation's most respected swimming pool maintenance and repair franchise, was established in 2001 by Stewart Vernon of Macon, Georgia. The company was built on the belief that providing the highest-quality pool maintenance with competitive pricing and a high level of dependability would attract customers.

Since 2005, ASP - America's Swimming Pool Co. has expanded into 146 territories in the following states: Georgia, Alabama, Florida, Tennessee, North Carolina, South Carolina, Texas, Virginia, Arizona, Iowa, Oklahoma, Mississippi, Indiana, Louisiana, Utah and Nevada. We manage over 100 million gallons of water per week and renovate or remodel more than 250 pools each year.

Not only have we been recognized as one of the top franchise opportunities in both affordability and home-based business options, we have also been listed on the Franchise 500 as one of the fastest-growing franchises for four years running.


Live Your Dream

  • An ASP franchise gives you a template for success, providing the support and name recognition you need to hit the ground running. ASP has introduced a unique business model to the swimming pool industry which continues to grow at a strong pace. According to the Association of Pool & Spa Professionals, there are over 10,000,000 residential swimming pools in the United States.
  • Many of these pools are owned by people who have little time to spend maintaining and servicing them. Instead, the owners want to spend their downtime enjoying their investment.
  • It’s our job to ensure that each of our franchisees is satisfied, busy and profitable. We are committed to making this happen with each member of the team. Your town can be your territory with an ASP franchise.


The ASP Difference

What Makes America's Swimming Pool Company Stand Out From the Rest?

  • Brand Reputation
    Few companies come close to ASP’s recognition in the industry. We have won multiple awards for our customer service and franchise growth.
  • Training & Support
    We provide our franchisees with upfront training and ongoing support. Our 12-day course helps industry newcomers outperform competitors in no time.
  • Advanced Systems
    We provide professional and advanced technological resources that allow you to manage your business with 21st century tools.
  • Proven Strategies
    Our franchise has a 99% success rate, with 65% growth year-over-year. We are among the highest performing franchises in satisfaction, expertise, and results.
  • Support for Success
    We provide every possible resource to build our franchisees’ success. Build your client base quickly while maximizing the impact of your marketing investment.


Hear What Our Franchisees Have to Say


What You'll Receive:

ASP is committed to the success of our franchisees. Here are just some of the benefits we provide:

  • Turn-key operating system based on years of success in the pool industry
  • Exclusive territories and the addresses of each residential pool in the territory for your exclusive use
  • The ability to operate from home or an outside office
  • Low startup and overhead expenses
  • Startup kit containing required equipment, materials and supplies
  • Comprehensive 12-day franchise training conducted at the corporate office
  • Additional support in your territory once training is complete
  • Daily operations and sales support from the corporate office
  • Manager training programs
  • Accounting and bookkeeping systems and support
  • Volume buying power for supplies and materials with established vendors based on ASP pricing company-wide

Turn your town into your territory today!


Steps to ASP Franchise Ownership:

  1. Get Started with Education and Information - Complete the contact form on this page!
  2. Review Our Franchise Disclosure Document
  3. Meet the ASP Staff at Meet the Team Day
  4. Get Awarded with a Franchise Territory
  5. Sign the Franchise Agreement