We feel strongly that a measure of franchisee satisfaction is one of the most important factors you should consider when selecting the franchise brand you want to be a part of. When it comes to food franchises, though, many people have strong preconceived notions about certain brands based on their own experience as a customer. The quality of the food, cleanliness of restaurants, and customer service experiences can certainly inspire someone to pursue owning a their own location of the brand just as it can immediately turn them off if the experience is negative.
What's particularly interesting is when a brand manages to maintain a great reputation and earn loyalty among its customers also receiving high ratings from its franchisees in terms of the training and support provided, brand leadership, financial opportunity, and more. Business Insider recently published a list of 14 top fast food restaurants based on customer satisfaction.
The list includes:
- Firehouse Subs
- Papa Murphy's Pizza
- Ben & Jerry's
- In-n-Out Burger
- Raising Cane's Chicken Fingers
- Krispy Kreme
- Jersey Mike's Subs
- The Habit Burger Grill
- McAlister's Deli
- Jason's Deli
- Jamba Juice
Of these 14 brands, only two appear on Franchise Business Review's 2016 list of Top Food Franchises based on franchisee satisfaction: Firehouse Subs and Jason's Deli. These brands have shown a great ability to offer a strong franchise opportunity on top of their high quality products and customer service.
It should be noted that a brand's absence from our Top 40 list may be for either of these reasons:
- The brand opted not to participate in our franchisee satisfaction research (a free process for any franchise system).
- The brand did participate in our research, but rated poorly among its franchisees.
Likewise, it is possible that several of our top-rated franchises were omitted from the customer satisfaction research (collected by Technomic).
While FBR strongly encourages you base your decision largely on discussions with a franchisor and its existing franchisees, there is certainly something to be said for the consistency of a brand's relationship with its customers.